Top 5 Fashion Games on iOS in the US: Q3 2021 Performance

During the third quarter of 2021, the top five fashion games on iOS in the United States displayed varied performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at the trends for each game, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw notable weekly revenue, peaking at approximately $2.1M in the week of July 5 and then gradually declining to around $1.5M by the end of September. Weekly downloads fluctuated, starting at 243K in late June, reaching a peak of about 263K in the week of August 30, and ending the quarter at 164K. Active users decreased from 1.4M at the start of the quarter to around 960K by the last week of September.

Makeup Artist: Makeup Games by Beauty salon Studio experienced a steady increase in weekly revenue, starting at $1.8K in late June and rising to approximately $36K by the end of September. Downloads peaked at 276K in early August but fell to about 55K by the end of the quarter. Active users mirrored this trend, starting at 91K and peaking at 360K in early August before declining to 133K by the end of September.

Hair Challenge from Rollic Games had a stable weekly revenue around a few hundred dollars, peaking at $408 in early July. Weekly downloads showed a downward trend from 196K at the start of the quarter to around 90K by the end of September. Active users also saw a gradual decline from 812K in late June to roughly 417K by the end of the quarter.

Get Lucky: Pool Party! by HOMA GAMES, despite having no revenue data, showed significant download growth. Weekly downloads surged from 3K in early August to a peak of 315K in mid-September, before slightly decreasing to 227K by the end of the month. Active users followed a similar pattern, rising dramatically from 2K to 388K, and then settling at 257K by the end of September.

Hair Dye! from Crazy Labs did not report any revenue, but its download numbers varied throughout the quarter. Starting at 105K in late June, downloads peaked at 198K in early July and then fluctuated, ending at approximately 41K by the end of September. Active users showed a slight decline from 107K to around 63K during the same period.

For more detailed insights and data, visit Sensor Tower.